The Shift in the Market: From Implementation to Continuous System Development A clear shift is taking place in the IT systems implementation market: companies are moving away from one-time “turnkey implementations” toward continuous system development. This applies not only to CRM, but to the entire management infrastructure of a business — sales, marketing, finance, analytics, and customer service. As companies grow, it becomes increasingly clear that a system cannot be configured once and considered complete. For Dmitry Solovyov, co-founder and COO of Business Lab and a Zoho ecosystem implementation expert with over 9 years of experience in business process automation, this shift is not theoretical. It is a direct outcome…