Creating an appealing and easy-to-use platform is challenging, whether an e-commerce project or a representative company website. There are so many things to consider, starting with choosing the right server, then – crafting a perfect design and creating SEO-optimised content. Sometimes it can be overwhelming. IT specialists recommend planning this complex process step by step. Here are the 4 mistakes to avoid on this journey.
1. Starting with Design
IT experts stress – the base of an efficient website is a powerful server. No matter how outstanding your platform’s design would be, slow load times and errors would make it uncompetitive. Therefore, the first thing to do is seek professional and recognised project hosts.
Powerful server and trustworthy host guarantee:
- Solid data security system
- One of the highest uptimes
- Server accessibility 24/7
Planning on creating an e-commerce website with higher traffic? Then, it’s wise to invest in private virtual space as well as resources (RAM, CPU, etc.). Having your own resources and full-root access means you can get the most out of the powerful hardware and craft individually the most efficient space.
2. Not Seeing the Broad Picture
It might sound like an obvious one to mention, but it’s crucial to see the broad picture of the website – its technical and design aspects should go together. IT professionals say that sometimes it gets overwhelming, and project owners lose control of data, its efficient sourcing, and integration into the complex strategy. In other words, they see separate parts of the website but not the broad picture of how those should work together.
Is there anything you can do about it? Consider investing in a friendly-interface control panel that lets you spot strengths and weak points in minutes. Let alone see and analyse the most critical data in one place. A highly efficient and relatively cheap cPanel license allows integrating analytics, setting cron jobs, spotting and solving the error logs. And so much more.
3. Poor Use of Space
Now, we can move on to the facade, aka website design. When the solid technical base is ready, you must think of appealing design and well-thought-out accents. Crafting an easy-to-navigate and converting design takes many important decisions.
Messy and hard-to-navigate design, lack of well-thought-out CTAs, and irrelevant content are the mistakes to avoid. By the way, poor content that doesn’t reflect user intent could also be considered a waste of space. Think of quality texts and topics that would generate organic traffic.
Crafting a website, whether a representative or e-commerce project, could be an enriching creative journey. Still, there’s a reason why behind successful projects, there is a team of hosting and IT professionals, UX designers, and content creators. So, to get the most out of this experience, assess your skills critically and find trustworthy experts to fill the gaps and help your project grow.